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Build a WiserYoga Businessby Learning FromReal Founders

For studio owners, teachers, and founders

Shawna Krueger
Simon Borg-Olivier
Kimi Hajian
Eddie Arpin
Sage Rountree
Cindy Waldman, Yoga TeacherWellness Founder

Cindy Waldman on the Path Into Yoga

Healing postpartum, I turned to yoga not just for my body, but for my spirit. I began meditating and studying yogic texts more deeply. Then came my own health battles, Crohn's disease, a major surgery, and later colon cancer at 39....

Mahsa Javam, Yoga TeacherTeacher Training

Mahsa Javam on the Path Into Yoga

I came back to yoga during one of the most difficult chapters of my life, and signing up for a 200-hour teacher training at an ashram outside of Miami was the one clear decision I could make. I didn't go to become a teacher—I went to find myself again. And I did....

Thy Monzo, Teacher TrainingStudio Owner

Thy Monzo on Creating Transformational Yoga Retreats

In 2015, she opened her own hot yoga studio. It was exciting, but it came with a reality check. Teaching brought her joy, but running the business drained her. Admin, operations, managing a team—it wasn’t her thing. Still, she kept going....

Krista Shirley, Studio OwnerStudio Owner

Krista Shirley on Building a Yoga Studio with Purpose

Krista has taught yoga for 21 years and founded The Yoga Shala in Maitland, Florida, in 2009, a traditional space built on the daily practice of Mysore-style Ashtanga Yoga. With Level II Authorization, she is among a small number of teachers globally recognized in this lineage....

Mukesh Kothari, Studio OwnerStudio Owner

Mukesh Kothari on Building a Yoga Studio with Purpose

My yoga journey formally began in 2004 at my father’s yoga studio in Rishikesh. Early on, I taught at Ananda in the Himalayas, a world-renowned destination spa, where I gained profound insights into therapeutic yoga and holistic wellness....

Peter Lin, Yoga TeacherCommunity Builder

Peter Lin on the Path Into Yoga

My yoga business didn't start as a business at all. I simply wanted to share what had helped me, so I hosted free classes in the park, posted content online, and supported others in the yoga community however I could....

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