Real founders. Real stories. Real impact.

Meet the foundersshaping thebusiness of yoga.

Behind every yoga business is a founder with a vision. Explore their journeys, lessons, and strategies to build, grow, and make an impact.

Shawna Krueger, yoga founder featured by Yoga Founders Magazine
Simon Borg-Olivier, yoga founder featured by Yoga Founders Magazine
Kimi Hajian, yoga founder featured by Yoga Founders Magazine
Eddie Arpin, yoga technology founder featured by Yoga Founders Magazine
Sage Rountree, yoga teacher and founder featured by Yoga Founders Magazine

82+Founder stories

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Business insightsLessons that drive growth

Built forYoga entrepreneurs

Portrait of Kristyna Coufalova, Retreat Host behind Kristyna CoufalovaRetreat Host

How Kristýna Built a Retreat Brand by Simply Being Real, Present, and Unapologetic

I’m Kristýna Coufalová, a yoga, barre, and pilates teacher based between Norway and Sicily. Outside the studio, I’m a mother, a nature lover, and someone fascinated by psychology and human stories. Yoga came into my life when I felt disconnected from my body and craved safety and balance. My first class wasn’t about the shapes — it was about the silence that followed. That silence became my anchor. But the journey hasn’t been smooth. For years, I struggled with body image, feeling like I didn’t have the “right” body for yoga. I had to unlearn those beliefs. I’ve also faced burnout, pouring so much energy into others. Through it all, I kept returning to compassion, patience, and presence — the very things I now teach...

Portrait of Magdalene Fragkou, Retreat Host behind thalassa.com.grRetreat Host

Magdalene’s Yoga Shala Wasn’t Easy to Build, But What It Stands for Is Everything

Magdalene’s story starts at the heart of Thalassa Studios, where she was born and raised after her parents fell in love with Porto Heli and chose it as their forever home in the 90s. With a background in theatre and special education in Athens, her early path was filled with creativity, performance, and a deep desire to connect with others. That same desire eventually found its expression through movement...

Portrait of Melanie Jolicoeur, Retreat Host behind melaniejolicoeur.comRetreat Host

What started as a whisper became Melanie Jolicoeur’s 12-year global journey

The journey started before I ever stepped on a mat, I’ve felt a subtle attunement to life—the rhythm of nature, the movement of emotion, and the quiet wisdom beneath the surface of everyday experience. But this awareness wasn’t always present. In 2013, I made the life-altering decision to leave behind everything familiar—my hometown, my business, my family—and follow an inner calling into the unknown. What began as a few weeks away turned into twelve years of nomadic living, weaving through continents, cultures, and countless teachings. Before that leap, I had spent over a decade as a business owner, professional artist, caregiver, and friend. I had lived fully. but beneath the achievements was a growing emptiness. The constant “doing” had drowned out my ability to simply “be.” Compounded by personal losses and physical health challenges—like a degenerative spinal condition and an autoimmune illness—I found myself questioning everything: Is true peace possible...

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