Real founders. Real stories. Real impact.
Behind every yoga business is a founder with a vision. Explore their journeys, lessons, and strategies to build, grow, and make an impact.
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Movement helped Juri Ko navigate grief, personal transitions, and the process of reconnecting with herself. After discovering a deeper side of yoga in Hawaiʻi, she completed her teacher training and began building communities around movement
Teacher TrainingFrom a lifelong spiritual yearning and a career in professional dance, Amy Landry found her path through yoga, Ayurveda, and India’s classical traditions. Injury and an accident ended her dance career, but unexpected teaching opportunities opened a new direction. Over two decades, her work evolved through classes, retreats, workshops, mentoring, and a 300-hour teacher training for teachers seeking greater...
Teacher TrainingI’m a father, a scientist, a physiotherapist, and (many would say) a bit bananas. I love to dance, party with younger people, play guitar, sing with my students, and share good energy. I’d say I’m just a guy who likes to live and enjoy my life and help others enjoy theirs. My journey into yoga was anything but typical. At age six, my father taught me advanced breath-holding techniques — unknowingly initiating me into the world of pranayama. By age eight, an Olympic athlete guided me through exercises that helped me control and massage my internal organs using breath. I didn’t know it then, but I was learning yogic kriyas and bandhas. At 17 I was introduced to a Tibetan lama, through which I started exploring tantric (not sexual tantra but essence of tantra) philosophy and practices and after suffering injuries from conventional fitness methods, I've found yoga which provided relief for that - after that everything clicked and I dove deep into practicing more than 6h daily for the next decade...
Teacher TrainingAs a former professional fitness athlete and high school teacher, my life was built around improving my physical health, refining my aesthetics, and mastering new disciplines. I thrived on overperforming and pushing productivity, until I hit a breaking point. Burnout crept in, leaving me in a dark and lonely place. That was when yoga found me. It began with meditation and pranayama, eventually leading me to asanas and the deeper philosophical aspects of the practice. At first, staying focused and carrying the benefits through the day felt almost impossible. But I noticed that on days I skipped practice, anxiety, restlessness, and destructive thoughts would return. So I made a promise to myself to practice daily, no matter what. Ten years of consistent practice and studying ancient yogic scriptures led me to my first teacher training, and from that point on, yoga became my life’s path...
Teacher TrainingFrom a young age, I’ve been a seeker—a curious student of life. Born and raised in Greece, I moved to Italy at 18 to study architecture. There, I was introduced to spatial energy and the unseen impact of our environments. Specializing in Bioarchitecture and Feng Shui, I began to understand how energy moves not just through buildings—but through people. To support myself during my studies, I began working as a fitness and wellness instructor. What began as a job soon became a calling. Movement became the bridge between two worlds I’ve always lived in: the structured and the fluid, the physical and the invisible. It became my way of understanding life, healing, and guiding others...
Teacher TrainingYoga didn’t come into Katherine Sheridan’s life as a lifestyle trend or a wellness goal—it came as a lifeline. After losing her sister in 2019, she found herself in a space of deep grief, struggling to feel whole. In the midst of that pain, yoga offered her something she had lost: breath. “Yoga gave me breath when I forgot how to breathe,” she says. It helped her feel safe in her body again, trust herself, and gently begin to rebuild...
Teacher TrainingGiulia Scodanibbio was born in a quiet, traditional town in central Italy, where conformity often overshadowed individuality. From an early age, she felt like a misfit in a world that valued rules over self-expression. Yet, moments spent immersed in nature, art, or movement offered her vital glimpses of freedom and selfhood. At eighteen, she left home — not just to study, but to reclaim her voice and carve out her own path...
Teacher TrainingKaitlin Cruise’s journey began in a quiet suburb of North Texas. Raised in the same bedroom until she left for college, Kaitlin lived a life governed by achievement and the constant drive to meet—and exceed—expectations. From being a top student to striving for the best performance in dance, her world revolved around proving her worth through perfection. Even her leisure turned into competition, a pattern that carried into her academic success—graduating with a flawless 4.0 GPA in Special Education...
Teacher TrainingJaime Russell’s yoga journey began in 2006, rooted in a moment of family support. When her father was diagnosed with Type 2 Diabetes, her mother encouraged him to join a yoga class at the local Y in Frederick. What started as a gesture of support quickly transformed Jaime’s life. At 26, a young mother and part-time waitress, she joined her father for sessions with a teacher named Eva. Jaime recalls it vividly: “It was love at first sight.” While she had always enjoyed fitness, yoga gave her something deeper — a sense of being good at something meaningful...
Teacher TrainingI’m JJ Snellbaker—a wife, a mom of three grown boys, and a GiGi to two beautiful grandchildren. I found yoga later in life, in my 40s, while working with a running coach. He suggested yoga to help me learn to breathe better. It sounded strange at the time—breathing is something we do without thinking. But once I experienced conscious breathing, I was hooked after just one class...
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