Real founders. Real stories. Real impact.

Meet the foundersshaping thebusiness of yoga.

Behind every yoga business is a founder with a vision. Explore their journeys, lessons, and strategies to build, grow, and make an impact.

Shawna Krueger, yoga founder featured by Yoga Founders Magazine
Simon Borg-Olivier, yoga founder featured by Yoga Founders Magazine
Kimi Hajian, yoga founder featured by Yoga Founders Magazine
Eddie Arpin, yoga technology founder featured by Yoga Founders Magazine
Sage Rountree, yoga teacher and founder featured by Yoga Founders Magazine

86+Founder stories

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Built forYoga entrepreneurs

Portrait of Kendall Knight, Studio Owner behind homeyogandfitness.comYoga Business Coach

Why Building a Yoga Business Is Less About Walls and More About the Heart You Bring

Who am I outside of yoga? Honestly, the same person you see on the mat. Yoga has never been just about the asana for me. It’s always been a way of life. I carry the 8 limbs everywhere I go, not as rules, but as a path to live with presence, kindness, and joy. Off the mat, I’m still loving, still kind, and still laughing (probably way too loudly). Whether we’re in a deep yin stretch, sharing coffee, or just crossing paths, you’re getting the real me, always. I was 18 when I took my very first yoga class. By then, I’d already been working at a gym since I was 14, teaching group exercise classes and loving the energy, music, and movement. But yoga was different. From the first breath and the first stretch, it lit something deep inside me. It wasn’t just about working my body, it was about connecting mind, breath, and heart in a way i had never known before. That spark still burns bright today. The biggest challenge in those early years was being young and stepping into teaching at a time when most people my age didn’t yet understand yoga. But I was fortunate to find a mentor — a chiropractor and yoga teacher — who took me under his wing. He saw something in me, guided me, and opened doors I didn’t even know existed...

Portrait of Lorraine Taylor, Teacher Training behind lorrainetayloryoga.comYoga Business Coach

Why The Strongest Yoga Businesses Are Built From Inner Work, Not Marketing Tactics

I grew up in the UK but left home at 17 with a thirst for travel, spending two years in Paris before returning to London’s music industry. I worked in artist management, organising tours, and supporting radio and TV promotions for an independent record label. Music was always a guiding force, yet beneath the surface I longed for something deeper. I wanted to understand happiness, peace and the inner layers of life. At 21, while working in London, I attended my first Iyengar yoga class. As a lifelong gymnast, I expected movement, yet the class felt still and even dull. But when I left, something had shifted. I felt lighter, clearer, more alive—and that mystery kept me coming back. Yoga became my portal to alternative therapies, yogic philosophy and new ways of seeing healing and life...

Portrait of Sarah Haghighi, Wellness Founder behind Wellness FounderYoga Business Coach

Why Small, Uncertain Steps Can Lead to Transformations Bigger Than Any Master Plan

My name is Sarah, I'm 35, half French/half Iranian and I've lived in Milan for 11+ years. For years, I chased a successful career in finance. On paper, everything looked great, goals met, promotions and strong performance. But deep down, a voice kept whispering: this isn't your path. When I found myself on the edge of burnout and received a few signals from my body that something wasn't ok, I knew it was time to pause and truly listen. Yoga became a lifeline in that period and deeply transformed my point of view on life. What started as a stress management practice, led me to experiencing inner spaciousness independently of external factors. A few years after starting to practice yoga, I also reached out to a life coach because I knew it was time to dare looking within. The journey with the coach helped me gain clarity and surpass the fear of making a radical shift in my life. gain clarity and surpass the fear of making a radical shift in my life. I realized that I needed a break from what I already knew, to be in the position to discover what I truly desired. So I quit my safe and well-paid job in finance and went to Bali to complete a 200h yoga teacher training...

Portrait of Dalia Gencher, Teacher Training behind daliagencher.comYoga Business Coach

How Dalia Gencher Created a Yoga Business That Keeps Expanding From the Inside Out

Yoga was always quietly present in my life. As a child, my mum used to sing the Gayatri mantra with us on the way to school, planting seeds I didn’t fully understand at the time. It wasn’t until I left the dance industry that yoga truly opened its door. I was desperate for a new way to move, express, and connect. I found myself in a studio filled with ex-professional dancers who were clearly on the same search. My journey began in the body, with movement. But the deeper I studied, the further inward I traveled. Meeting my teacher, Anand Mehrotra, was a pivotal moment. His integrated practice fulfilled something I’d been yearning for. I honestly feel like there’s no “outside of yoga” for me. It’s not separate from life, it is life. The path continues to evolve. I’ve been fortunate to study with many teachers and masters in Ayurveda, Self-Knowledge, and Earth-based traditions, all of which are now weaving into my own teachings. What a path this is to be devoted to. Every day, I thank yoga for the graceful way it brought me home...

Portrait of Stefan Camilleri, Studio Owner behind stefancamilleriyoga.com and lankayoga.lkYoga Business Coach

How Stefan Built a Yoga School That Trains the Next Generation of World-Class Teachers

I grew up in Melbourne, Australia, in the suburbs. At school and in my early life I was mostly interested in music. I was a musician — I played drums in bands, taught music, and taught drums. Then I developed a repetitive strain injury in my arms and needed a career change. I decided to become a mechanical fitter, an industrial engineer — a practical industrial engineer, fitter and turner. I lasted less than a year before I badly hurt my back. That’s what led me into yoga. It was through injury and trying to rehabilitate my back. An exercise physiologist gave me cat-cow and some basic stretches, and a friend encouraged me to come to a proper yoga class at a gym. It was very daggy, very uncool — but it made me feel so much better, both in my back and in myself...

Portrait of Rachel Scott, Teacher Training behind rachelyoga.comYoga Business Coach

She Built Top Teacher Trainings for a Company Then Walked Away to Build Her Own Legacy

Beyond yoga, I am really just a left-brained geek who also loves the expressive arts. I've always loved teaching (primarily because teaching is an excellent way to learn) and I've also always enjoyed performance. Before yoga, I earned my MFA from ACT in San Francisco and was an aspiring (and very occasionally paid) actor and director in NYC. Like many things I loved, I gravitated towards teaching and also taught stage combat, acting, movement, and voice. I attended my first yoga class in NYC in 1998 on the recommendation of my boyfriend and loved it. It was a relief to me that yoga was NOT performance-based, but rather about my own experience on the mat. Unlike the dance classes I tried to hack my way through, I didn't have to worry about getting the steps right or impressing someone else...

Portrait of Kristyna Coufalova, Retreat Host behind Kristyna CoufalovaRetreat Host

How Kristýna Built a Retreat Brand by Simply Being Real, Present, and Unapologetic

I’m Kristýna Coufalová, a yoga, barre, and pilates teacher based between Norway and Sicily. Outside the studio, I’m a mother, a nature lover, and someone fascinated by psychology and human stories. Yoga came into my life when I felt disconnected from my body and craved safety and balance. My first class wasn’t about the shapes — it was about the silence that followed. That silence became my anchor. But the journey hasn’t been smooth. For years, I struggled with body image, feeling like I didn’t have the “right” body for yoga. I had to unlearn those beliefs. I’ve also faced burnout, pouring so much energy into others. Through it all, I kept returning to compassion, patience, and presence — the very things I now teach...

Portrait of Crys Tal, Yoga Teacher behind theblackyogaroom.comYoga Tech

How Divorce, Darkness, and Discipline Led Crys Tal to Build a Yoga Room That Heals

I’m a mother of two and a veteran who served in the U.S. Army for 12 years. I’ve been in the fitness industry for 25 years, but yoga found me during one of the hardest chapters of my life—my divorce. I first stepped into an Ashtanga class hoping to save my marriage. Instead, I found the strength to leave it. I still remember my first class like it was yesterday. I walked in late, nervous and unsure. Jeff, my first yoga teacher, welcomed me in. That one class changed everything. I didn’t even realize I was practicing Ashtanga at first. The class was called Align and Flow, and I kept coming back to it daily. The deeper I went, the more I uncovered parts of myself I had forgotten. Even though the Ashtanga community felt challenging and at times judgmental, I stayed. I trained. I grew...

Portrait of Clare Nicholls, Studio Owner behind yogavereinbern.ch, www.hrdayam.chStudio Owner

Why Clare Nicholls Left London to Build a Values-Driven Yoga Space in the Swiss Alps

I live in a beautiful village in the lap of the Bernese Oberland. For eight years I have made Switzerland my home, teaching full time and now project managing a not-for-profit Yoga Shala. Before settling here, I travelled extensively in India and spent several years in Mysore practicing with Saraswathi Jois and Dr MA Jayashree. Before that, I was a midwife and part-time yoga teacher in London. I first encountered yoga as a child through the television adaptation of Peter Brooks' production of The Mahabharata. I remember sitting, wrapped by the stories and characters. At 21, I practiced my first asana class and knew immediately that this would be my life. At 24, I began my first teacher training with the British Wheel of Yoga...

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