Real founders. Real stories. Real impact.

Meet the foundersshaping thebusiness of yoga.

Behind every yoga business is a founder with a vision. Explore their journeys, lessons, and strategies to build, grow, and make an impact.

Shawna Krueger, yoga founder featured by Yoga Founders Magazine
Simon Borg-Olivier, yoga founder featured by Yoga Founders Magazine
Kimi Hajian, yoga founder featured by Yoga Founders Magazine
Eddie Arpin, yoga technology founder featured by Yoga Founders Magazine
Sage Rountree, yoga teacher and founder featured by Yoga Founders Magazine

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Portrait of Shawna Krueger, Author / Creator behind Leadership and YogaCommunity Builder

How Shawna Krueger Blends Yoga & Leadership to Shape a New Generation of Changemakers

I wanted to change the world when I graduated college. But I found myself sitting in a cubicle in a law firm doing work that made me question all of my dreams. I felt useless, and more than anything I felt sad. I used to sleep during all of my allowed breaks during the day, and I felt so low energy that I had to do jumping jacks in the bathroom to wake myself back up enough to be alert. I was no stranger to struggling with mental health, as I had for years, but not being connected to a feeling of purpose threw gasoline on the fire. One day, I stumbled on the yogis of instagram. I consumed their content with a crazed thirst. They made some part of my soul come alive like never before, and even though I did yoga growing up, I never realized how magical it could be until I saw it through their eyes...

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