Real founders. Real stories. Real impact.

Meet the foundersshaping thebusiness of yoga.

Behind every yoga business is a founder with a vision. Explore their journeys, lessons, and strategies to build, grow, and make an impact.

Shawna Krueger, yoga founder featured by Yoga Founders Magazine
Simon Borg-Olivier, yoga founder featured by Yoga Founders Magazine
Kimi Hajian, yoga founder featured by Yoga Founders Magazine
Eddie Arpin, yoga technology founder featured by Yoga Founders Magazine
Sage Rountree, yoga teacher and founder featured by Yoga Founders Magazine

86+Founder stories

WorldwideFounders across borders

Business insightsLessons that drive growth

Built forYoga entrepreneurs

Portrait of Satvika, Studio Owner behind ashramibiza.comYoga Tech

A Studio Born in Crisis: Satvika’s Perseverance When the World Was in Lockdown

Born in Buenos Aires, Satvika was raised in a high-pressure environment where success followed a fixed path: long work hours, marriage, and two weeks off each year. At just 22, with a degree in International Business Trade in hand, she realized she wanted more. She left Argentina and landed in California, where her journey of self-exploration began. Life, to her, became a canvas — one she would paint with intention, care, and creativity. A chance encounter with a spiritual teacher in San Diego sparked a fascination with ancient teachings. Her yoga practice began with a book she discovered years later, practicing daily in her living room. That humble start led her toward a life rooted in clarity, purpose, and deep transformation...

Portrait of Paula Richardson, Yoga Business Coach behind paulasyogaforlife.comYoga Business Coach

Age Is Just a Number: Paula Proves 50 Is Just the Beginning for Bold Yoga Founders

Before yoga became her anchor, Paula Richardson’s life was a whirlwind of responsibilities, reinvention, and resilience. She’s a woman who met early menopause like a head-on collision, while juggling family life, creative ventures, and a string of “sensible” jobs. A massage therapist by training and a seeker by nature, Paula always felt pulled toward what truly helps us feel better as we age. Like many women, she spent years putting others first—until her own body’s signals became impossible to ignore...

Portrait of Katherine Sheridan, Yoga Teacher behind youtube.comTeacher Training

Soulful & Sustainable: How One Yoga Founder Built a Business from the Ground Up

Yoga didn’t come into Katherine Sheridan’s life as a lifestyle trend or a wellness goal—it came as a lifeline. After losing her sister in 2019, she found herself in a space of deep grief, struggling to feel whole. In the midst of that pain, yoga offered her something she had lost: breath. “Yoga gave me breath when I forgot how to breathe,” she says. It helped her feel safe in her body again, trust herself, and gently begin to rebuild...

Portrait of Agota Musteikyte, Community Builder behind Yoga TeacherStudio Owner

Agota Left Nursing to Study Yoga in Australia Now Living Her Purpose as a Full-Time Yogi

I’ve always been into movement—splits, bridges, and headstands came naturally because I was a gymnast by age five. Around thirteen, my spiritual curiosity started to awaken too. My mom was a big influence—she’d take me to breathwork, Reiki, astrologers, and fill our home with spiritual books. I was open to it all, even if I still wanted to fit in like any other teenager. When she became a yoga teacher, I resisted it completely. Instead, I chose nursing, thinking it would let me help people—but I quickly saw how the system only treated symptoms. It didn’t sit right with me. I wanted to support people in a deeper, more holistic way...

Portrait of Kel Wood, Studio Owner behind hotyogaoxenford.com.au & www.hotyogasouthport.com.auYoga Tech

Started With No Intent to Teach… Now She Owns Two Thriving Studios — Kel Wood

While yoga has been a lifelong companion since my early 20s, becoming a yoga teacher or studio owner wasn’t part of my original, well-thought-out path—or so I thought. In a previous life, I had a career as a marine biologist and commercial diver for the best part of 15 years. It brought me immense joy and a deep connection to nature and the animals within it. Working with various species of marine life, both large and small, gave me fascinating insight into how we are all interconnected. I started with a local yoga class in a community hall in 2005. I had always felt drawn to yoga, but wasn’t sure where to begin. The flyer said it was Hatha yoga and suitable for all levels, so I went along. A few years later, a friend introduced me to Hot Yoga, and that completely changed the direction of my practice...

Portrait of Lauren Elassad, Yoga Teacher behind freedomofmindyoga.com.auYoga Tech

How a 20-Minute Practice Sparked a Complete Life Shift for Lauren Elassad

My name is Lauren Elassad, originally from Sydney and now living on the sunny Gold Coast. For a long time, I felt like I was living a life that wasn’t truly mine. I was in a long-term relationship, on track to buy a home in my hometown, and working full-time as a personal assistant. But everything felt like a struggle—as if I were just going through the motions. Though I dabbled in yoga, it was more for how my body felt than any deeper understanding. It wasn’t until I moved to London for a year on a working holiday visa, partly to escape the life I had built, that things shifted. As they say, you can run from your life, but you can’t run from yourself. Eventually, everything caught up with me...

Portrait of Leslie Lecain, Yoga Tech behind Leslie LeCainYoga Tech

From the Mat to Management: Leslie Herr’s Story of Purpose-Driven Leadership

Leslie Herr’s introduction to yoga didn’t come from a desire to become more flexible or to find a new hobby. It came from necessity. At the time, she was deep in the world of emergency services—a career filled with high-stakes medical calls, disasters, and the constant weight of unpredictability. That life demanded clarity, resilience, and recovery. Yoga became the place where she could catch her breath, center her emotions, and find relief from the intensity of her work...

Portrait of Camille Shaw, Yoga Teacher behind Yoga TeacherWellness Founder

Building a Life with Purpose, One Practice at a Time, Through Yoga and Love

Over a decade ago, a friend invited me to my first yoga class. I didn’t know it then, but that moment would change everything. Each return to the mat felt like a homecoming—a place where I could shed ego, move with intention, and rediscover myself from the inside out. As my practice deepened, so did my desire to learn more. I became fascinated with the roots of yoga—the meaning behind the poses, the philosophy, the energy. Eventually, I knew with certainty: I was meant to teach. To share this sacred practice with others the way it was first shared with me...

Portrait of Giulia Scodanibbio, Yoga Teacher behind lunarla.com.auTeacher Training

From Small-Town Silence to Global Connection: The Rise of Giulia Scodanibbio

Giulia Scodanibbio was born in a quiet, traditional town in central Italy, where conformity often overshadowed individuality. From an early age, she felt like a misfit in a world that valued rules over self-expression. Yet, moments spent immersed in nature, art, or movement offered her vital glimpses of freedom and selfhood. At eighteen, she left home — not just to study, but to reclaim her voice and carve out her own path...

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