Real founders. Real stories. Real impact.

Meet the foundersshaping thebusiness of yoga.

Behind every yoga business is a founder with a vision. Explore their journeys, lessons, and strategies to build, grow, and make an impact.

Shawna Krueger, yoga founder featured by Yoga Founders Magazine
Simon Borg-Olivier, yoga founder featured by Yoga Founders Magazine
Kimi Hajian, yoga founder featured by Yoga Founders Magazine
Eddie Arpin, yoga technology founder featured by Yoga Founders Magazine
Sage Rountree, yoga teacher and founder featured by Yoga Founders Magazine

82+Founder stories

WorldwideFounders across borders

Business insightsLessons that drive growth

Built forYoga entrepreneurs

Portrait of Thy Monzo, Teacher Training behind Teacher TrainingYoga Business Coach

My Studio Closed, But I Didn’t Lose Myself. Thy Monzo Is Still Walking Her Yoga Path

Thy Monzo’s yoga journey started back in 2004 during her university days in Canada. After walking into her first Ashtanga class, something clicked. The breath, the presence, the connection—she had never felt anything like it. Soon, daily practice became part of her life. She discovered Bikram Yoga not long after, and her love for hot yoga took over. By 2007, she completed her first teacher training—not to start teaching yet, but simply out of deep passion for the practice. That passion kept growing until 2010, when she completed another training and began teaching full time. She moved to Australia in 2012 and continued doing what she loved most—teaching yoga...

Portrait of Mukesh Kothari, Studio Owner behind bindusaryoga.comStudio Owner

Mukesh Raised Where Yoga Was Born Now Teaching Worldwide and Leading YTT

My yoga journey began before memory itself, being born in Rishikesh, India, yoga became part of my life from the start. Surrounded by sacred energy, I naturally gravitated toward this path. I’ve been teaching since 2004, and over two decades later, I’m still deeply inspired by the transformation yoga brings. The Yoga Sutras of Patanjali have been central to my evolution—not just as a teacher, but as a human being. Whether I guide students through asana, pranayama, or meditation, these ancient teachings shape everything I offer. Today, I primarily train yoga teachers and support experienced practitioners in refining their skills, especially in yoga philosophy and advanced adjustments. This is more than work to me, it is my life’s path...

Portrait of Pilu Yoga, Studio Owner behind saltywateryoga.comYoga Tech

Instructor to Yoga Founder: How Pilu Built a Global Platform to Grow Yoga Teachers

I’ve always been a traveler, an ocean lover, and someone who finds freedom through movement. I used to be a freediving instructor, a surfer, and even a circus acrobat. The sea, adventure, and physical expression shaped my adult life in powerful ways. Yoga first came into my world through my grandmother, who would teach simple practices to me and my cousins when we were kids. It was lighthearted, playful, and planted a seed. Years later, while living in Australia, I reconnected with yoga in a much deeper, more meaningful way. Yoga became more than just movement—it became a way to anchor myself in the chaos of change, to reflect, to rebuild, and to realign. That return to the practice marked a turning point in my life and laid the foundation for everything I would go on to build...

Portrait of Peter Lin, Yoga Teacher behind empower-mend.comYoga Tech

After Chasing Achievement for Years, Peter Lin Found Real Fulfillment in Teaching Yoga

Growing up, I was always the try hard kid, the one who pushed hard to succeed in sports, school, or anything I took on. That drive followed me into adulthood. I earned two engineering degrees, worked at a healthcare software company, and kept chasing excellence through athletic competition. I first turned to yoga as a form of cross-training, something that would improve my mental and physical performance. But over time, it became much more. The real shift came through the philosophies of yoga, staying open-minded, being non-judgmental, and living fully in the present. I came to realize that my need to achieve was rooted in insecurity and a deep need to feel worthy. Yoga showed me that I could still be driven and ambitious, but now with more self-love and less pressure to prove something...

Portrait of April Fort, Teacher Training behind aprilfort.comYoga Business Coach

April Fort Left Behind the Library Dream to Build a Business That Breathes With Her Life

Before yoga entered her life, April Fort imagined herself surrounded by books, dreaming of a career as a librarian. That all changed during her senior year of high school, when she stumbled upon a stack of yoga books in the library. What began as curiosity sparked a lifelong path. Years later, when she became a mother, yoga became more than just a personal practice, it became her way of life. With three homeschooled children and a full heart, she chose a career that allowed her to stay close to them. Yoga gave her that freedom. Through practice, April realized that yoga isn’t confined to a mat. Every breath is pranayama. Every movement, an asana. Life itself becomes a flowing meditation, if you’re present enough to notice it...

Portrait of Palmyre Lefebvre, Yoga Teacher behind yogaetmenopause.frYoga Tech

Menopause, Misconceptions & a Mission: Inside Palmyre Lefebvre’s Online Yoga Studio

I’m 45, a mom of two teenagers, and a former journalist in wellness and fitness. For years, I balanced professional life with being present for my kids — self-employment was my way of holding space for both. My first yoga class was nearly 20 years ago in Sydney, and I absolutely hated it. Years later, back in France, intense back pain led me to give it another try. Nothing worked — not doctors, not physiotherapists — until I shifted focus to the more spiritual, grounding aspects of yoga. That’s when everything changed. I realized my pain wasn’t just physical — it was rooted in something deeper. Yoga became a path of healing, one I didn’t expect...

Portrait of Evi Choutou, Teacher Training behind satidynamic.com  www.consapevolezzadinamica.itTeacher Training

The Courage to Be Original: How Authenticity Became the Foundation of SATI Dynamic

From a young age, I’ve been a seeker—a curious student of life. Born and raised in Greece, I moved to Italy at 18 to study architecture. There, I was introduced to spatial energy and the unseen impact of our environments. Specializing in Bioarchitecture and Feng Shui, I began to understand how energy moves not just through buildings—but through people. To support myself during my studies, I began working as a fitness and wellness instructor. What began as a job soon became a calling. Movement became the bridge between two worlds I’ve always lived in: the structured and the fluid, the physical and the invisible. It became my way of understanding life, healing, and guiding others...

Portrait of Helen Calligeris, Yoga Teacher behind intergr8therapy.comYoga Tech

How Helen Rebuilt Her Life, Business, Faith, Creative Vision, and Community Connection

Born and raised in Cape Town, Helen Calligeris’s life has been shaped by devotion—to her family, to God, and to the healing power of movement. Now living in Ottawa, Canada with her husband and two children, Helen is a psychotherapist, creative thinker, and lifelong student. Yoga first entered her life in childhood when her mother brought her to a class, but it wasn’t until her dance teacher, Marlena, reintroduced her to the practice that she truly fell in love. For Helen, yoga was more than movement—it was a return to self, a way to feel whole again. Creativity is one of her core values, allowing her to view the world from fresh perspectives. Living in gratitude and faith, Helen believes yoga is not just a practice, but a spiritual anchor in uncertain times...

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