Real founders. Real stories. Real impact.

Meet the foundersshaping thebusiness of yoga.

Behind every yoga business is a founder with a vision. Explore their journeys, lessons, and strategies to build, grow, and make an impact.

Shawna Krueger, yoga founder featured by Yoga Founders Magazine
Simon Borg-Olivier, yoga founder featured by Yoga Founders Magazine
Kimi Hajian, yoga founder featured by Yoga Founders Magazine
Eddie Arpin, yoga technology founder featured by Yoga Founders Magazine
Sage Rountree, yoga teacher and founder featured by Yoga Founders Magazine

82+Founder stories

WorldwideFounders across borders

Business insightsLessons that drive growth

Built forYoga entrepreneurs

Portrait of Becca Barnard, Yoga Teacher behind theyogapatch.comYoga Tech

No Fancy Studio. No Perfect Plan. Just a Vision That Becca Barnard Made Work

Becca’s first experience with yoga came at 16, when her mom brought her to a gentle class in the basement of a church. Something clicked. She left that class knowing yoga would always be part of her life. Raised in Connecticut, later moving to NYC for college, Becca explored arts and education, but also carried the quiet weight of learning disabilities. School felt overwhelming. She battled anxiety and self-doubt from a young age, but those same challenges sparked her gift for empathy and her drive to help others feel safe in their own skin. Over the years, yoga became more than just movement, it became medicine. A place to return to. A space to rebuild. A practice that helped her remember who she is...

Portrait of Michael Jay, Studio Owner behind yogabizchamp.comYoga Tech

Michael Jay’s Blueprint for Studio Success Without Burnout: Real Advice for Founders

Michael’s story begins long before his first formal yoga class. Raised by a hippie parent, yoga was part of his life from the start, woven into his upbringing, not as a trend, but as a way of being. Decades later, after running a successful marketing agency for 20 years, a retreat reignited something in him. That moment of reconnection pulled him back into the practice, first as a student, then as a teacher, eventually becoming a studio owner. Yoga stopped being something in the background. It became his path forward. Outside the studio, Michael is still a creative at heart. He’s a tech geek who loves roller skating, a practice that reminds him to stay connected to joy, freedom, and movement. His approach to yoga and business is shaped by his love for building things from scratch...

Portrait of Joyce Mol, Retreat Host behind joycemol.com and www.mindeventsfactory.comYoga Tech

How Joyce Mol Built a Healing Yoga Platform from Just a Few Mats and Hosting Retreats

My name is Joyce Mol, Certified Yoga Teacher with a focus on yin yoga and fascia release therapy. My yoga journey began in 2017 after a burnout. That experience cracked me open, it taught me to live more from the heart and led me to a path of deeper connection. In 2018, things became even more serious after I was in a car accident. My physiotherapist recommended yin yoga to support my healing from a whiplash and PTSD. That practice helped me reconnect emotionally and made it clear that I needed to walk a different path. That same year, I completed my first yin yoga teacher training. Learning how the elements, organs, and emotions are all intertwined taught me to slow down and trust a new way of living. From there, I followed more trainings, including a 200-hour yin yoga certification...

Portrait of Mahsa Javam, Yoga Teacher behind virginactive.com.auYoga Tech

Left the law, found her flow — Mahsa Javam now leads yoga at Virgin Active Australia

Outside of yoga, I’m a recovering overachiever with a love of learning, language, and the little things that make life feel meaningful—like morning cuddles with my cats. I grew up as the child of Iranian immigrants and learned early that to survive and succeed in a new country, I had to work harder, be smarter, and do more than others. My ambition and love of language led me to study Law and International Studies, and I spent a year in Paris studying political science and French at Sciences Po. Fulfilling every migrant parent’s dream, I went on to work as a corporate lawyer, and later as an operations executive in the tech industry, climbing my way up the corporate ladder. I lived in New York during the height of the pandemic, helping expand an Australian tech startup into the US market—a role that was fast paced...

Portrait of Pilu Yoga, Studio Owner behind saltywateryoga.comYoga Tech

Instructor to Yoga Founder: How Pilu Built a Global Platform to Grow Yoga Teachers

I’ve always been a traveler, an ocean lover, and someone who finds freedom through movement. I used to be a freediving instructor, a surfer, and even a circus acrobat. The sea, adventure, and physical expression shaped my adult life in powerful ways. Yoga first came into my world through my grandmother, who would teach simple practices to me and my cousins when we were kids. It was lighthearted, playful, and planted a seed. Years later, while living in Australia, I reconnected with yoga in a much deeper, more meaningful way. Yoga became more than just movement—it became a way to anchor myself in the chaos of change, to reflect, to rebuild, and to realign. That return to the practice marked a turning point in my life and laid the foundation for everything I would go on to build...

Portrait of Peter Lin, Yoga Teacher behind empower-mend.comYoga Tech

After Chasing Achievement for Years, Peter Lin Found Real Fulfillment in Teaching Yoga

Growing up, I was always the try hard kid, the one who pushed hard to succeed in sports, school, or anything I took on. That drive followed me into adulthood. I earned two engineering degrees, worked at a healthcare software company, and kept chasing excellence through athletic competition. I first turned to yoga as a form of cross-training, something that would improve my mental and physical performance. But over time, it became much more. The real shift came through the philosophies of yoga, staying open-minded, being non-judgmental, and living fully in the present. I came to realize that my need to achieve was rooted in insecurity and a deep need to feel worthy. Yoga showed me that I could still be driven and ambitious, but now with more self-love and less pressure to prove something...

Portrait of Palmyre Lefebvre, Yoga Teacher behind yogaetmenopause.frYoga Tech

Menopause, Misconceptions & a Mission: Inside Palmyre Lefebvre’s Online Yoga Studio

I’m 45, a mom of two teenagers, and a former journalist in wellness and fitness. For years, I balanced professional life with being present for my kids — self-employment was my way of holding space for both. My first yoga class was nearly 20 years ago in Sydney, and I absolutely hated it. Years later, back in France, intense back pain led me to give it another try. Nothing worked — not doctors, not physiotherapists — until I shifted focus to the more spiritual, grounding aspects of yoga. That’s when everything changed. I realized my pain wasn’t just physical — it was rooted in something deeper. Yoga became a path of healing, one I didn’t expect...

Portrait of Helen Calligeris, Yoga Teacher behind intergr8therapy.comYoga Tech

How Helen Rebuilt Her Life, Business, Faith, Creative Vision, and Community Connection

Born and raised in Cape Town, Helen Calligeris’s life has been shaped by devotion—to her family, to God, and to the healing power of movement. Now living in Ottawa, Canada with her husband and two children, Helen is a psychotherapist, creative thinker, and lifelong student. Yoga first entered her life in childhood when her mother brought her to a class, but it wasn’t until her dance teacher, Marlena, reintroduced her to the practice that she truly fell in love. For Helen, yoga was more than movement—it was a return to self, a way to feel whole again. Creativity is one of her core values, allowing her to view the world from fresh perspectives. Living in gratitude and faith, Helen believes yoga is not just a practice, but a spiritual anchor in uncertain times...

Portrait of Monica Arcoya, Yoga Teacher behind monicaarcoya.impact.meYoga Tech

Monica Arcoya’s Journey from High-Pressure Careers to Holistic Yoga Leadership

Originally from Spain, I spent five years working in high-pressure environments across London and Australia, managing construction and design projects under relentless deadlines. While I was proud of my corporate accomplishments, I felt disconnected from myself. My introduction to yoga wasn’t glamorous—I started with YouTube videos at home, lacking flexibility or experience. Even lying still felt like a challenge. But something kept pulling me back. Gradually, I began noticing subtle shifts: I was calmer, more grounded, and less reactive to stress. It became a quiet refuge after long days. And over time, it started to reshape the way I approached life. That’s when I knew yoga wasn’t just a practice. It was a path...

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