Real founders. Real stories. Real impact.

Meet the foundersshaping thebusiness of yoga.

Behind every yoga business is a founder with a vision. Explore their journeys, lessons, and strategies to build, grow, and make an impact.

Shawna Krueger, yoga founder featured by Yoga Founders Magazine
Simon Borg-Olivier, yoga founder featured by Yoga Founders Magazine
Kimi Hajian, yoga founder featured by Yoga Founders Magazine
Eddie Arpin, yoga technology founder featured by Yoga Founders Magazine
Sage Rountree, yoga teacher and founder featured by Yoga Founders Magazine

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Portrait of Amy Fraser, Founder behind yogaroo.netYoga Business Coach

Amy Fraser Is Rewriting the Rules of Creative Success—with Yoga at the Center

Amy Fraser grew up with a foot in two worlds—analytical and artistic. Her academic days were filled with maths and computer science, yet she balanced that logic with gymnastics and film photography. “I was a nerd and a wild card,” she recalls. But everything changed in Grade 12 when her father was diagnosed with brain cancer. That pivotal moment disrupted her world, pulling her away from her passions...

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